Prime Minister Narendra Modi on Saturday said that the ancient toy culture of the country reflects the practice of reuse and recycling, which is part of the Indian lifestyle, and added that India has the potential to take the world back to eco-friendly toys. Speaking at the India Toy Fair 2021 in Delhi, the Prime Minister said the government has prepared a National Toy Action Plan. It includes 15 ministries and departments to make the industry competitive, Aatmanirbhar, and to provide it with a global platform.
“Our toys reflect reuse and recycling that has been a part of the Indian lifestyle. Most Indian toys are built out of natural and eco-friendly materials. The colours used in them are natural and safe.” “I would like to appeal to the toy manufacturers of the country to build such toys that are better both for ecology and psychology. Can we make an effort to make minimal use of plastic in toys and use such material that can be recycled?” PM Modi added.
As per a report in PTI, PM Modi regretted that India’s share in the USD 100 billion global toy market is very less, and about 85 per cent of the toys sold in the country are imported. “We need to promote hand-made in India,” he said. The Prime Minister also interacted with traditional toymakers from Chennapatnam, Varanasi and Jaipur and exhorted them to innovate and make traditional toys more relevant keeping in view the changing taste of children.
The four-day fair, from February 27 to March 2, aims to bring together all stakeholders including buyers, sellers, students, teachers, and designers on a virtual platform to create sustainable linkages and encourage dialogue for the overall development of the industry. Through this platform, the government and the industry shall come together to discuss how India can be made the next global hub for manufacturing and sourcing of toys by way of attracting investments in the sector and promoting exports.
Over 1,000 exhibitors from across 30 states and Union Territories will display their products in e-commerce enabled virtual exhibition. It will showcase traditional Indian toys as well as modern toys including electronic toys, plush toys, puzzles and games. The toy fair will also host numerous webinars and panel discussions with eminent Indian and international speakers with proven capabilities in toy design and manufacturing.