Amazon.com Inc, the world’s biggest online retailer, recently launched a “Climate Pledge Friendly” program that will make it easy for customers to discover and shop for more sustainable products. As part of this program, customers will now see the “Climate Pledge Friendly” label when searching for more than 25,000 products. Amazon said it has a goal to hit net zero carbon by 2040, which includes reaching 100% renewable energy by 2025.

“With 18 external certification programs and our own Compact by Design certification, we’re incentivizing selling partners to create sustainable products that help protect the planet for future generations,” Chief Executive Officer Jeff Bezos said in a statement. Climate Pledge Friendly selection can be found across grocery, household, fashion, beauty, and personal electronics products, as well as items from a range of other categories—from brands including, Seventh Generation, Burt’s Bees Baby, Honest Company, and HP Inc. Climate Pledge Friendly products are clearly labeled in shopping results, have additional sustainability information on the product page, and are featured in a dedicated section of our store.

Amazon, which delivers about 10 billion items a year and has a massive transportation and data centre footprint, had faced protests from environmental activists and was under pressure from its employees to take action on climate change. The company had said in June it would launch the Climate Pledge Fund, a $2 billion venture capital fund that will invest in companies across industries to help reduce the impact of climate change and support sustainable development.

The company has also ramped up its R&D around autonomous delivery technology in the UK, creating a dedicated team at its Cambridge development centre to develop the more eco-friendly Amazon Scout delivery robot.