The soon-to-be First Lady Jill Biden named Indian-American Garima Verma as her new digital director on Thursday. Verma, who was born in India and grew up in Ohio and California, will bring “a shared commitment to building an administration that lifts up all Americans,” Biden noted in a statement. Biden also announced additional members to the Office of the First Lady, picking Rory Brosius to be the new executive director of the Joining Forces initiative.
Verma sharing her excitement on the appointment said, “This past year, I took a leap of faith. I didn’t know where it would lead — all I knew was that I wanted to dedicate my life to the service of others, to advocating for and empowering different communities, and to doing what I could to make the world a better place for everyone.”
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I'm honored and excited to serve as the Digital Director for our incredible First Lady @DrBiden 💛
— Garima Verma (@gverma289) January 14, 2021
Before joining the campaign, Verma was a volunteer with the content team, designing graphics for distribution to Biden-Harris volunteers across the country, it said in a statement. She previously worked in the entertainment space, marketing films at Paramount Pictures and television shows at The Walt Disney Company’s ABC Network, and media agency Horizon Media. Verma has also served as an independent consultant in marketing, design and digital for a number of small business and non-profit clients, the statement added.
“Together, we will work to open the White House in new, inclusive and innovative ways, reflecting more fully the distinct beauty of all our communities, cultures and traditions. I am proud to announce these individuals and look forward to working alongside them each and every day,” she added. These impressive and experienced appointees will work closely with incoming First Lady Dr Jill Biden and play a critical role in supporting the operations of the First Lady’s office, the Biden transition team said.
Appreciating the work the Biden family has done for the country over the years, Verma said, “I couldn’t be more excited to have found my next righteous fight. I don’t even have the words to express how much it means to me to be in a position to work with such an intelligent, talented, empathetic leader like Dr. Biden and tackle important issues facing our communities.” She also assured that she will be joining the fight to get rights for the people of colour, women and also walk hand-in-hand with the LGBTQ community. “After the pain and loss, I’m thankful that there’s hope on the horizon — a fighting chance for communities of color, LGBTQ+ folks, women, people with disabilities, military families and more and for a nation where things like healthcare, housing and education are a right for all,” she tweeted.